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An estimated 20-40 Million people smoke marijuana in the U.S. The term 420 has become synonymous with pot smoking.  Anyone who smokes cannabis is aware that 420 refers to smoking the sacred herb.  These days, even most folks WHO DON'T smoke cannabis also know what the term 420 refers to.  To enjoy pot smoking translates to '420 Friendly' in pop culture today. Now-- what if there was a cable television network on Channel 420 of every cable provider in the U.S. starting right here in Colorado, where recreational marijuana has been leaglized? Immediately, millions of people are going to be curious about what's on Channel 420! The answer is simple;  first we have an educational channel about the development of legal cannabis with programming that ranges from growing techniques, strain reviews, and cultivation of the plant-- to cooking-- and social commentary relating to sports, music, and art culture.  Sponsorship begins with the obvious:  Every Cannbis dispensary in the Colorado region, both medicinal and recreational.  We produce and shoot promotional video segments (commercials) for each participating dispensary in exchange for sponsorship, eventually expanding to California and the Northwest, and finally nation-wide.   As our viewership grows, so does revenue, enabling financial ability to purchase rights to classic films and television, in addition to the creation and production or original content.

Why 420?

Where Does the Term  420 REALLY come from?

The legend goes as follows:  In the early 1970s, a group of teenagers at San Rafael High School in San Rafael, California used to meet every day to smoke marijuana after school at 4:20 PM at the water tower atop San Rafael Hill. One of the teens, Steve Waldo, used the expression "420 Louie" in high school. The local story has these students doing radio skits with a pirate radio transmitter from the hill. One of these alleged skits was of kids getting caught smoking by the local police. They imitated the police radio call voice saying, "We have a 4:20 in progress on San Rafael Hill." The San Rafael police have asserted that there is "... no such code." These actual students, however, have never been identified individually. The time became a code word for the drug, and usage spread. 4:20 PM has since become a popular time to "smoke up". (It's also worth noting that 4:20 PM is the time of LSD creator Albert Hofmann's first deliberate ingestion of the substance, in 1943 on what was later dubbed Bicycle Day; perhaps this is where the San Rafael teenagers picked up the idea.)

 

Another possible origin of the term can be found in the works of H. P. Lovecraft. A short story of his, entitled "In the Walls of Eryx" and first published in Weird Tales [34, No. 4 (October 1939), pp 50-68], contains this passage: “I had encountered at least one of those curious mirage-plants about which so many of our men told stories. Anderson had warned me of them, and described their appearance very closely—the shaggy stalk, the spiky leaves, and the mottled blossoms whose gaseous dream-breeding exhalations penetrate every existing make of mask...Although everything was spinning perilously, I tried to start in the right direction and hack my way ahead. My route must have been far from straight, for it seemed hours before I was free of the mirage-plant's pervasive influence. Gradually the dancing lights began to disappear, and the shimmering spectral scenery began to assume the aspect of solidity. When I did get wholly clear I looked at my watch and was astonished to find that the time was only 4:20. Though eternities had seemed to pass, the whole experience could have consumed little more than a half-hour.

​About  420​

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